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5 Ways to Improve Your Signage
We are visual creatures, which is exactly why signage is so powerful. Humans are around 6.5 times more likely to remember visual information than information they have heard three days later. This is because about 90% of information transmitted to the brain is...
What Are The Benefits of Digital Signage?
Digital signage is being used more frequently in many industries to provide more dynamic experiences for customers, clients and internal staff. It allows you to change the information that is on display easily, so you can be more reactive to trends, stock levels and...
How To Choose a Font For Your Signage
When it comes to selecting a font for your signage, you need to consider more than your branding. The wrong font can make signs difficult to read and hard to see from a distance. It can also mean that your signs stand out for the wrong reasons, failing to grab...
Colour Theory and Signage: What Colour Should Your Business Signs Be?
Colour can make a huge difference to how people feel and react. A single colour or a combination of colours can make people feel happy, sad, relaxed or agitated and can even affect the way that food tastes. This is why you need to take colours into consideration when...
Maintaining and Repairing Signage: The Basics
Your signage is a big investment, one that is designed to last for years. However, in order to get the most out of your signs, you need to make sure they are maintained properly. Dirt, weathering and - if your signage is within reach - people can all leave your...
How Many Types of Business Signs Are There?
Business signs are an effective way to get the attention of potential customers, bring in passing trade and ensure your brand is easily-recognisable. There are a lot of different types of business signs available, all of which have different advantages and work in...
What Makes Signs Effective?
Signage is an important tool for your business. It can attract customers, say something about your brand and tell people what your business is about - but only if it is done well. Effective signs can help drive your business by providing that crucial first impression...
Beginner’s Guide: What is a Monument Sign?
What are monument signs and could having one help your business? If your business is hard to find, surrounded by many other companies or in a location with little footfall, a monument sign can be a big plus. Monument signs - sometimes referred to as monolith signs -...
Beginners Guide: What is Wayfinding Signage?
What is wayfinding signage and why does it matter? Without wayfinder signs, human beings would spend far more time looking for places and things than we need to. Our lives would be more complicated, and we’d find ourselves getting more frustrated. Take this as an...